A brand is the sum of all the mental associations, good and bad, that are triggered by a name. What does your name stand for in the mind of the public? What associations are triggered by your name? Getting your name out isn’t worth much when there’s no mental image attached to your name.
Brand essence is the complex mental image summoned by a name, even when that name is heard silently in the mind. Unlike a mere visual image, a mental image is a complex composite of sight, sound, smell, taste, touch, opinion and mood. Brand essence is everything a brand stands for in the heart of the customer. What does your brand stand for in the heart of your customer?
8th sense – we elevate yours and your brands identity beyond the standards know to everyone else.
IDEA „I know quite certainly that I myself have no special talent; curiosity, obsession and dogged endurance, combined with self-criticism, have brought me to my ideas.”
– Albert Einstein
Combining the senses with the activities of an ADVERTISING AGENCY, we are the perfect fusion focused on what’s best for you – our future client.
VISION - THE ENERGY THAT DRIVES THE WORLD AROUND US FROM IMPOSSIBLE TO POSSIBLE
Dream bigger, secure your future!
Stop the thinking, analyzing, agonizing and obsessing over every little detail of our business. Sometimes, we need a break from ourselves and reset. Taking this time to relax your mind can help sharpen your focus in other aspects of your work and allow you to unleash your vision. Let us do the heavy lifting and solve difficult problems in unusual and innovative ways to create greatness.
ORIENTATION - SENSE OF ORIENTATION AND ABILITY TO NAVIGATE THROUGH A VAST AND EVER CHANGING WORLD OF TRENDS IS CRUCIAL TO REALIZING YOUR GOALS AND DREAMS
Practice looking ahead and materialize the unwritten future that only you envisioned.
Your future is 100% up to you!
While it is important to set goals and prepare your mind map – without knowing your way and having a sense of orientation it is unlikely that you will ever start the journey towards achieving your dreams. Dare to orient your thinking and actions on clear goals. The best part about an oriented mindset is that it can transcend traditional approach to business into revolutionary creation!
TASTE - PUT TASTE IN ITS PLACE!
Understand that those with the best taste won’t win the race. Instead, the winner will show up, and get it done consistently over and over again until reaching the objectives. Ivan Pavlov won a Nobel Prize for his research into branding in 1904. Remember the story? Day after day, Pavlov would ring a bell as he rubbed meat paste onto the tongue of a dog. The dog soon began to associate the taste of the meat with the sound of the bell until salivation became the dog’s conditioned response. In psychological terms, this is known as „implanting an associative memory.” In other words, it’s „branding” in all its glory.
HEARING - BEING ABLE TO LISTEN TO WHAT THE MARKET NEEDS IS ESSENTIAL IN MARKETING
We are your ears, we constantly listen to new trends and branding ideas. Everything we can do for you depends on the message you want to communicate with others. A priority in that message is WHAT YOU CAN DO FOR OTHERS?! Our goal is to listen to you and for your brand to be heard.
Maybe you’ve never realized it, but words play a huge role in helping our brains decide which products to buy. There are tons of variables, but one thing has been proven time and time again — certain words sell better. They just do.
TOUCH - WE TOUCH TO CONNECT
Sharing passion and informations through the biggest organ in our bodies – skin is so critical. Very often one simple touch can change the way we perceive things used in our daily routine. Paper is the best example: it is all white sheets of wood fibers pressed to perfection. Yet certain brands surprise us with how from the regular feeling we are elevated to the silky smooth and velvety Don’t forget that sometimes it’s important to also touch ones heart. Be memorable not because of what you say, but how you make ones feel.
BALANCE
The highs can be stratospheric and the lows can be crushing. Trying to find your rhythm in a highly competitive market can take its toll and sometimes brands burn out far too soon. But there are ways to maintain balance despite the roller coaster ride.
Finding balance is crucial. Considering all aspects of your brand ensures its growth and secures its market position. Once you strike a balance it helps you feel secure and dream even bigger.
SMELL / SCENT - CLOSE YOUR EYES AND LET THE MEMORIES TAKE YOU BACK TO THE MOST BLISSFUL MOMENTS IN YOUR CHILDHOOD
Can you remember the smell of homemade food, freshly baked bread or your 1st memories of fragrant Ramadan or Christmas?
Yes! We remember those too!
Smell is the most powerful and emotional of all senses. It stays with us forever imprinted in our DNA, certain fragrances bring the shivers down. One’s spine. Your brand must be anchored to core values buried deep in the heart of your customer. To what values is your brand linked?
UNLEASH YOUR POWER!
GLOBAL MARKETING AGENCY
CONTACTS
+971 4 23 22 882
